With Pai at the helm, ACK Media’s world of stories expanded rapidly through collaborations between a group of talented writers and artists. This style of storytelling remains the driving force of the entire team at ACK Media-a mix of seasoned artists and editors who were recruited by Pai as well as the current crop of writers, illustrators, creative and business heads. He created comics that were fresh, engaging and informative, a winning formula for children and parents. Puri, executive editor of Amar Chitra Katha, remembers him as someone who always wore a safari suit with sneakers-she describes him as “a storyteller down to his sports shoes". He visited schools across the country and interacted with children in person and through letters, all of which won him legions of fans. Pai wasn’t just an editor and publisher, he created effervescent new characters, witty comic strips, and was the original fun facts guy. For many, the first lessons in Hindu mythology and its vast pantheon of gods and demons came from Amar Chitra Katha, as did trivia on the country’s geography, history and famous personalities. Generation after generation inherited a Tinkle subscription from older siblings or family friends.
Since its inception in 1967, Amar Chitra Katha has sold more than 100 million copies in 20 Indian languages. The worlds he created were populated with magnificent goddesses, lion-hearted freedom fighters, bumbling villains, accidental detectives, anthropomorphic animals, and each of these real and imaginary characters was embroidered on to India’s larger cultural fabric, giving its young readers a context they understood.
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